Examples of Memorable Print Advertising Samples That Has Generated Positive Marketing Returns
The internet has developed rapidly. Online marketing has continued to grow in popularity over the years. Although many people have turned to digital marketing and more are joining every day, print advertising is going nowhere. According to studies conducted 82 percent of customers still trust print advertisements compared to any other medium.
This article will also highlight the advantages as to why print advertising is still a significant advertising tool for your business and although people argue that digital marketing will take over print advertising, the power of traditional print marketing can never be underestimated. Before you go ahead and formulate your marketing campaign the following advantages will help you understand why print marketing can work effectively in advertising your brand.
Print medium focus on the potential customers, take as an example a sports magazine can include advertisements on sports products and by doing so they will cater for their specific audience, the same strategy can work for a fashion magazine, the brand can include cosmetic and accessories products advertisements and by doing this reach out to its target clients. The advantage in this is that there will be no wastage of resources in getting these advertisements to reach the targeted audience.
Print advertising has a longstanding readership. The print publication provides credible information which boosts the chances that clients will purchase the products or seek the advertised services. Because of the long history of print, then it is easy for a business to build credibility and respect from campaigns simply by using print advertising, and getting these advertisements in a respected publication will further help in building trust with your targeted audience.
Print advertising is also engaging. Unlike the other forms of adverts where a client doesn’t get sufficient time to understand and process information about a product or a service print advertising will be there even when the consumer want to review again before making the final decision. However when a person reads a newspaper or a magazine the client is going to make a conscious judgment to go through the images and also engage in reading the text, even if the said client will just flip the pages of the newspaper or magazine, the truth is that they are going to absorb a lot more, compared to watching a passive advertisement on the internet or the television.
Tangibility is one of the best advantages that print advertising has to offer. A tangible printout is more convincing compared to an online advertisement. As much as we have people who have access to the internet, quite a number of them still are not able to have access to the online advertising, hence when you are into print advertising, and then your brand have an upper hand.
Print marketing is safe. Printed marketing alternative, there are no risks to worry about and therefore there are high chances that the readers will be interested in the information which is provided.
This post topic: Advertising & Marketing